4 Deep Connection Dynamics, instant

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Inside-Out Upside-Down Workshop
Day 1 Session 4
Lee McIntyre’s…
Inside Out / Upside Down
Workshop Transcripts
“Deep Connection Dynamics”
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professional should be sought.
Inside-Out Upside-Down Workshop
Day 1 Session 4
Lee:
Is everyone having a good time so far? Is everyone enjoying it?
Participant: What are the party poppers for?
Lee:
I’m not sure; I don’t know. Abby, my assistant, bought party
poppers. James, do we know what they’re for? I don’t know. What
we’re going to do now is go through a really important session. I
thought it would be really cool to send an email to my list. I might
send it today, I might send it tomorrow, or I might not send it. It
depends on how this video comes out. I’ll have to look at it later.
I thought I might make a make a quick video with this camera and you guys and
we’ll send it to my list. I don’t know about you, but I’m thinking the content
we’ve shared today, looking at the feedback forms, I think people were pretty
pumped up about it and I think everyone else is going to be jealous that they’re
not here. I like making people jealous. That sounds like a good idea.
We’re going to make a video with the Flip camera. I’m going to introduce myself
in the camera and then I’m going to turn it around. I think people need to sound
excited, Mark. I’m thinking you’re my wavelength. I’m thinking I’ll go to the
crowd and we can say, “Are you enjoying yourself? Do you think it’s a good
workshop?” Then what are they going to say, Mark? What are they going to say
when I say, “Are they’re going to enjoy themselves?
Mark:
“Hey, come on!”
Lee:
I was actually thinking more for the cameras.
Mark:
What do I need to tell them?
Lee:
When we go to the crowd, maybe you want to cheer, if you’re
enjoying it. If you’re not, then just sit there. Then maybe at some
point could also burst off the party poppers and we’ll put it on my
blog and we’ll send an email out to my blog. Does that sound like
a good idea?
Audience: Yes.
Lee:
Okay, that’s cool. Let’s do it. It’s just a random idea that just came
to me. Okay, right off.
[Recording video]
“Hi, everyone. Lee McIntyre here from Lee-McIntyre.com. Right now I’m at the
first ever Momentum U.K. workshop and do you want to say hello to the crowd,
everyone?” [Audience responds] We’re having a really good time. It’s a really
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Inside-Out Upside-Down Workshop
Day 1 Session 4
good time. We’re having a brilliant time and you should be here because we’re
having such a good time. Let me just see, do you think we’re having a really good
time? [Audience responds] Okay, would you say it’s the best ever workshop
you’ve ever been to? [Audience responds] Lee McIntyre from Lee-McIntyre.com.
“If you want to come to the next workshop, I want you to come. It’s going to be
cool. Go to GetMoreMomentum.com/workshop. Get on the priority list. I’ll see
you at the next event. Do you think that’s a good idea that they come to the next
event? [Audience responds] Thanks very much. I’ll see you at the next event.”
[Recording ends]
Cool, so we’ll send that to my list. Now there’s an important point there. Who can
put their hand up and tell me why I wanted to make that video?
Participant: Content.
Participant: Quick and easy.
Participant: Social proof.
Participant: Leverage.
Lee:
Leverage. Thank you. All really good answers in leverage.
Running this event is not something that anyone can do. I keep
saying it. It’s scary. I was pretty scared this week. I nearly lost
Abby through stress. James is going to join her. James looks a bit
stressed as well. It’s not easy but we get leverage from it. You’ll
probably notice we’re taking pictures of everything. We’ve got the
Flip camera out all the time.
We want to leverage the success. If I can leverage the success, I can get more
success in the future. One of the key points from this day’s workshop is to just try
and leverage everything you’re doing. You’re all having a great time and I’ve got
that on camera. On the waiting page on GetMoreMomentum.com/workshop, I’m
probably going to put that video on that page saying, “You couldn’t come to this
one. You missed out,” “See what you missed out on,” or something like that, “but
come to the next one. Enter your name and e-mail address.”
Bing, bang, bosh! It’s as simple as that. These are just the ideas that come to me
before we go on with the session. Just so you know how we run our business,
we’d probably have a drop down menu on there that would say, “Are you
interested in coming to an even in the U.K? Are you interested in coming to an
event in the U.S.?”
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Inside-Out Upside-Down Workshop
Day 1 Session 4
That’s probably something we would do. Or maybe, even we would do it, “U.K.,
U.S. East Coast, U.S. West Coast.” Anyone who fills in that form, I’m probably
going to get James to ring them up and say, “The next workshop is in 60 days.
The price is going to be X but if you buy it now you can have it for Y.” The fact
that that video is on that page, do you think we’re going to get more people
wanting to come?
Participant: Yes.
Lee:
Absolutely!
So we’re leveraging our prior success. I want you to see how we run our business
and the kind of marketing that we use. I’ll probably send that e-mail to my list
today. I’m not sure. I might send it tomorrow. I’ve not decided. I’ll probably send
it today. How cool is that? People are going to watch it, they’re going to join the
waiting list and they’re going to be more inclined to come to events in the future.
So every single success, you want to leverage it. Now don’t tell me that you’ve
never had any success that you can leverage because that will just depress me.
Everybody has had some success. Everybody does something that you can say is
successful. So leverage that and you get to your next success faster. I hope that
point is clear. I’ve got party poppers all over my computer.
What I want to talk about today is a concept called Deep Connection Dynamics—
how to make massive profits with tiny lists while giving more and selling less. On
my e-mail list, we’ve got about 40,000 people, give or take, and then we’ve got
some sub-lists as well and so one, but give or take. How many people here on my
list? Almost everyone.
How many people here think I spend a lot of time selling? Be honest, put your
hand up. How many people think I give more free content than the majority of
marketers? With my e-mail list, I have a very unique way of running the list. It’s
very different and it fits in with the Inside Out/Upside Down theme of this
workshop.
I like to try to give massive value to people because my experience has been if I
give away massive value, I get massive value back. Generally speaking, when my
list was about 3,000 I was earning about $20,000 a month. Now my list is about
40,000 and I’m earning about $115,000 a month, give or take. We earn a lot of
money in proportion to our list size.
Can anyone tell me what’s the conventional wisdom in terms of how much money
you should make per subscriber? Has anyone heard?
Nathan:
One dollar.
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Inside-Out Upside-Down Workshop
Day 1 Session 4
Lee:
One dollar. We don’t make $1 a month. We make a lot more than
that because of our continuity program, the back end and because
of monetization strategies we have in place.
We use Deep Connection Dynamics to build massive rapport with our subscribers.
I want to talk to you about it. I want to share these kinds of strategies with you.
This is what we’re going to learn about in this session. We’re going to learn how
to become a trusted adviser to thousands of subscribers and have them hanging on
your every word.
To give you that example in the shop, if my friend came into the camera shop, I’d
want to listen to him. How cool would it be if you could be that person via e-mail
to thousands of people? Do you think you’d make more money? Absolutely,
you’d make a lot more money. I think that’s something I’ve accomplished. Now
obviously I’ve not accomplished that with everybody.
I can’t send an email to 40,000 people and have 40,000 people reading every
email thinking, “Lee, is a genius.” That’s not going to happen. A lot of people are
not going to open the email, a lot of them are not going to click the link and a lot
of them are going to think, “Well, I don’t really like Lee anymore,” or “It’s not
my style.”
What you want to try to do is built rapport with a group of subscribers who can
relate to your style of marketing to the point where they view you as a trusted
adviser, and that’s the key, but nobody tries to do this. If you can actually
accomplish this, you can make so much more money. I’m going to show you how
to have your subscribers begging you to send more e-mails.
How many people here get a lot of e-mails from me? Would you say it’s a lot?
How many people here, speaking honestly, actually would wish I’d send more e-
mails to my list? Oh, that’s not good. Come on. I’m going home, Mark. Seriously,
no. I know that from the feedback we get, people want us to send more e-mails
and we don’t send very many at all.
We actually get e-mails on the Help Desk. We get tickets on the Help Desk and e-
mails from people saying, “I wish you’d send us more e-mails.” In fact, yesterday
at the bar, Richard, and I think Kevin was saying it—Richard, what were you
saying at the bar yesterday?
Richard:
That I would actually put a ticket on the Help Desk saying that I
hadn’t got an e-mail from you for a while and had you still got my
e-mail on your list.
Lee:
Okay, so Richard sent a ticket saying, “I’m worried. Lee hasn’t
tried to sell me anything for a while. Please try and sell me
something. Can you double check your records that I’m still
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